Working notes on web design, SEO, and what actually moves the needle for small businesses. Written for myself first — shared in case it's useful.
What SEO actually is — the three things Google does, what you can actually influence, and where most small businesses should focus first.
The short list of things I check every few weeks to keep a client site's SEO baseline intact once it's live. No agency fluff — just the work.
The five things every small-business website should get right — contact info, CTAs, social proof, mobile, and speed.